Design System for Acme

4min

Branding and Visual Identity

The Acme Company brand is based on the following:

  • Logo: The Acme Company logo is an abstract geometric shape that represents the company's focus on innovation and technology. The logo uses a blue and green color palette to convey trust, reliability, and growth.
  • Color Palette: The primary color palette consists of blue and green, with variations of these colors used to create contrast and depth.
  • Typography: The primary font is Helvetica Neue, with secondary fonts used for headings and other design elements.

Components

The following components have been created for use in Acme Company's products:

  • Buttons: A range of button styles, including primary, secondary, and tertiary buttons, with different color and size options.
  • Form Elements: A range of form elements, including text fields, dropdowns, checkboxes, and radio buttons, with consistent spacing, typography, and styling.
  • Icons: A library of icons in different sizes and styles, including line icons, filled icons, and illustrations.
  • Layouts: A set of pre-designed layouts for different types of pages, such as landing pages, product pages, and pricing pages.
  • Typography: A typography system that defines font sizes, styles, and weights for headings, body text, and other design elements.

Guidelines

The following guidelines have been created to ensure consistency in Acme Company's products:

  • Design Principles: A set of design principles that guide the design process, such as simplicity, clarity, and user-centered design.
  • Accessibility Guidelines: A set of guidelines that ensure Acme Company's products are accessible to all users, including those with disabilities.
  • Design Language: A set of guidelines that define the language and tone used in Acme Company's products, including voice and tone guidelines and a glossary of terms.
  • Interaction Guidelines: A set of guidelines that define how users interact with Acme Company's products, including user flows, animations, and micro-interactions.

Conclusion

This design system outlines the components, guidelines, and visual identity for Acme Company's products. It will serve as a guide for designers and developers as they create new products, ensuring consistency and efficiency in the design process.

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Updated 25 Mar 2024
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