Principles

design principles help teams make design decisions that reflect their values below are ours at zeroheight… replace them with your own! content first our users’ content always comes first – if faced with a choice between introducing a zeroheight branding element and making user content stand out, we always choose the latter smart defaults we prefer giving users sensible defaults instead of burdening them with a choice they don't need to make just in time we choose to display ui elements only when they are needed, rather than make them available at all times